It sounds like Kid Rock is changing his tune when it comes to his call to boycott Bud Light — which he now claims he didn’t call for at all.
During an appearance on Fox News Thursday, the musician — whose real name is Robert Ritchie — told host Sean Hannity that he “didn’t want to be in the party of cancel cultures and boycotts that ultimately hurt working-class people.”
“I know people that work there and it’s not so cool to be wearing around that blue shirt anymore, going places. This is why they have a problem right now, it’s like, I can let the thing go,” he continued. “As a God-fearing man, as a Christian, I have to believe in forgiveness. They [Bud Light] made a mistake, all right. What do you want, hold their head under water and drown them and kill people’s jobs? I don’t want to do that.”
Kid Rock went on to tell Hannity, “But I hope… at the same time, I don’t want to be their biggest cheerleader,” before adding that he wants them to “show me something to get me back as a consumer, as a drinker.”
During the segment, the Fox News anchor also told the “Bawitdaba” singer that he’s “never” called for a boycott or cancellation “ever, even people I can’t stand,” to which Kid Rock replied, “I didn’t either.”
The singer went viral in April after he posted a video of himself on X (formerly Twitter) that showed him shooting cases of Bud Light with what appeared to be an automatic rifle after transgender influencer Dylan Mulvaney promoted a paid partnership with the beer brand that same month.
As of publication, the video — in which he says, “F— Bud Light and f— Anheuser-Busch! Have a terrific day” — has over 53 million views.